in again at the front. Labour is regrouping itself to the left of centre." :
. The fact of the matter is that each comment has a grain of truth in it. Actually the 1963 conference saw the Labour party merely "mark time." It neither moved to the left nor to the right in the pre-election setting As one rank-and-file observer put it, this was a pre-election conference where everyone agreed not to disagree.
When Labour takes office the problems of unemployment, the fight against speed ups in the factories, the threat of an atomic war and the drive by the employers to reduce the living standards of the workers will have to. be met with a sharp anticapitalist progran.
The big contradiction is that the Labour party is not equipped with such a program although many of its supporters are expecting the results such a policy would bring. The 1963 Scarborough conference only stalled the time when the fight to equip the party with such a program will take place.
For the fight to be successful a left wing with a Marxist progran will be necessary. The job of building such a left wing still remains to be done.
The svevege Amer American is hit by 1,518 advertising messages a
dey, according to executives of General Foods, one of the giant corporations of the world's richest country.
In an article in the September 22 London Observer, Paul Ferris states that it costs $12,500,000,000 a year or $66 a person to achieve this remarkable firepower.
Among the successes of novel packaging and million-dollar advertising in the United States, Ferris cites the case of aerosol — whipped cream which comes in a can loaded with high-pressure gas. It costs 175 per cent more than heavy sweet cream. An."individual and disposable" package of common table salt costs 467 per cent more than the product in the old-fashioned carton that has not yet benefitted from the ingenuity of the advertising experts.
"The American advertising scene is thick with success stories," Ferris reports, "yet riddled with doubts. Why did. the new-product man end by saying: ‘One of the things that gives you faith in the necessity for living this way is that even in Russia they're trying out advertising'?"
CASTRO